Real Estate Information For Sellers
Selling A Home
You've decided to sell your home.
Selling a home can be a confusing and complicated process. Two key decisions
will be (A) Selecting a salesperson, and (B) deciding on a price. The cost of
selling a home is also an important consideration. You should also consider the
marketing of your home. To get the best possible price a home has to be exposed
to as many buyers as is possible. Marketing is more than simply putting the home
on the multiple listing service. It's identifying who the buyer might be, what
features and accompanying benefits will attract that buyer? How will the buyer
be reached and what will be the likely circumstances
To achieve these objectives you need a
plan. At People's Choice Realty we give attention to these details. We
are equipped with training, skills and tools that allow us to provide
excellence in service. What's more, we commit our marketing plan to
paper. Our marketing plan provides you with -
Keeps you up-dated on market
Keeps you informed on the actions we take
Selling a home should leave nothing
The Benefits Of Selling A Home Through A REALTOR®
Selling a home takes more than an ad in the paper, and a "FOR SALE" sign
on the lot. Firstly, it takes experience and training to correctly price a home to sell. It requires a
carefully prepared market analysis showing not only homes that have sold, but also homes that are still
on the market and which represents your competition; as well as homes that were on the market and never sold.
Secondly, you need to anticipate and solve the many problems than can arise during the selling process.
Very frequently the buyer has to sell their own home in order to buy yours. It is sometimes difficult to keep control in these circumstances.
Usually it doesn't cost a buyer anything upfront to work with a Sales Associate. Someone maybe looking to buy a home at a lower price because they know you are
saving the brokerage fee.
If your goal is to sell your home for the best possible price, in the least amount of time, without a lot of stress, you would do well to
consider an agent
Selecting A REALTOR®
Selling a home is serious business.
Do not make the mistake of mixing
business with friendship unless you
are certain your friend or relative
is capable of representing your
sale, capably and objectively.
Loyalties are always important, but
circumstances do change and past
performance may not guarantee future
performance. Check to see that the
necessary ingredients to serve you
well are still in place.
Is the REALTOR® FULL-TIME
Does the agent/salesperson work
for a respected and reputable
Is the salesperson licensed to
sell real estate, bonded and
covered by required insurance.
Is the salesperson a REALTOR®,
that is, a member of the local
Multiple Listing Service®.
Will the agent work for you and
your best interest, and disclose
any conflicting interest to you.
Does the salesperson have a
marketing plan for your home
that leaves little to chance.
Does the salesperson have a
marketing presentation that
convinces you that their
services justify the commission
Does the salesperson offer more
than just to put it on the
MLS® and put an occasional ad
in the paper.
Is the salesperson familiar with
Since location of you home adds
value to your home, how will
your agent promote the location.
Would a stranger recognize your
sales agent to be an agent, even
with out introduction. How is
Does your salesperson have
management and team support in
their effort to sell your home.
Sales Associate Services
When you select an agent to sell
your home you are selecting someone to work on your behalf, not the buyers. Your
real estate agent will protect your rights, and handle the details that you will
find difficult to do. These are a few things they can do for you.
Put your property on the MLS®
exposing your property to all
other companies and their
Prepare a property board
showing the interior features
that make your home appealing.
This property board is portable
and can be taken and shown to
people who can't come to your
home. The property board will be
displayed in high traffic areas
to attract buyers attention.
Provide you with market
information you need to price
your home to bring top dollar.
Keep you informed on market
changes, and sales activity
Pre-screen potential buyers to
limit the possibility of
surprises and a collapsed sale
Provide 24 hour answering
service to avoid possibility of
losing a possible buyer.
Show your home, whether you are
home or not. This saves you
waiting around in case a buyer
Provide objective viewpoint in
handling difficult circumstances
and buyer objections. It's easy
for emotions to get in the way.
Assist in contract negotiations.
An agent's experience in
mediating sensitive issues can
help close the gaps and speed
Protect your interests during
the selling process and look
after details through the
closing process right through to
the possession date.
Prepare For Showing
Remember you don't get a second
chance to make a good first impression. First impressions count with buyers. In
today's age of consumerism, every buyer is comparative shopping. A small
investment in time and money can give your home a solid advantage over competing
properties. So by paying attention to detail now, you can enhance the perceived
value later. The following are some suggestions for preparing your home to show
to its best advantage.
Turn on lights
Turn on air conditioner/heater
Open the drapes
Light the fireplace
Keep lawns cut
Trim hedges and shrubs
Weed and edge gardens
Clear driveway and clean up oil
Clean out garage
Touch up paint
Make repairs where needed
Clear halls and stairs of clutter
Store surplus furniture
Clear kitchen counter and stove top
Clear closets of unnecessary clothing
Remove empty boxes and containers
Repair leaking taps and toilets
Clean furnace and filters
Tighten door knobs and latches
Repair cracked plaster
Touch up paint
Clean and repair windows
Repair seals around tubs and
Replace defective light bulbs
Oil squeaking doors
Repair squeaking floor boards
Clean and freshen bathrooms
Clean fridge and stove (in and
Clean around heating vents
Clean washer and dryer
Clean carpets, drapes and window
At The Front Door
Clean porch and foyer
Ensure door bell works
Repair screen on door
Fresh paint or varnish front
Repair door locks and key
The Value Of Feedback
your home does not sell it is
important to know the reason why.
Similarly you should also know why
your home is not being shown. A good
salesperson should always
communicate with you even if you do
not like what they have to say. If
you do not know what is wrong you
won't know what to fix. If more than
one buyer makes the same remark
about your home, it is significant
information that you should receive.
Before You Leave Your Present Address
Advise Doctor and Dentist office
to close file and instruct a
copy of file to be forwarded to
new practitioners when requested
to do so.
Write the utility company in the
city to which you are moving.
Ask then about the necessary
fees or deposits required for
installation of service.
Remit the utility deposits
required with information about
when and where you will want
these services: gas, electric,
water, telephone, and cable.
Send your forwarding address to
you local post office and send
change of address cards to
companies, book clubs, friends,
stores and credit cards.
Transfer your fire insurance on
household goods or other
insurance on personal
possessions so that they will be
covered both at your new home
Notify the principal of your
children's school about your
intended move. Get a letter from
him/her outlining the status of
your children in school.
Make sure you have birth
certificates of all the
children. (You will need them
for their new schools).
Get medical records of shots,
eyeglass prescriptions, etc.
If car or other possessions are
not paid for, get permission to
Close your bank account (s), if
Arrange for sufficient cash or
travelers cheques to cover the
cost of moving services and
expenses until you make banking
connections in the city to which
you are moving. Cash or a
certified cheque is generally
required by moving companies for
delivery of household goods.
Have The Following Services Disconnected
Fuel or oil company
Water softener service
Rubbish and garbage service
Locker at athletic club
At Your New Address
Check on service of
telephone, gas, electricity, water fuel for furnace, and cable
Have your stove serviced - check
Check pilot lights on water
heater and furnace.
Have appliances checked.
Ask mail carrier for mail that
may be held for your arrival.
Register children in school.
Have new address recorded on
Register car after arrival or a
penalty may have to be paid when
getting new license plates.
Visit city offices and register